The Cost of the Average Data Breach is Zero.

The real question is: what is the cost of the cover-up?

Step 1: try hard not to detect it

Step 2: if you find out about it, ignore it.

Step 3: if they force you to acknowledge it, deny it.

Step 4: if you have to comply with legislation, minimize and downplay it

Step 5: if it’s your fault, accuse the ‘supply chain’, or just about anyone else. Whistleblower?

Step 5: if you have to notify, work it into a marketing campaign. Donut? Coffee?

Cost of a data breach Report 2022 (ibm security ponemon):

The secret about the cost of a data breach. It is nearly ZERO

1. Cost to victims
2. Cost to companies

No detection / No information / No disclosure